Grow. Sustainably.
We provide expert product marketing and strategy consulting to climate, energy, and tech companies
About Me
I'm a 5-time product marketing leader who's driven growth in some of the most successful ​pioneers and category creators.
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Companies that defined markets, crossed chasms, and delighted customers.
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With teams that applied insight, clarity, and grit to build winning strategies and powerful revenue engines.
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Let's explore how we can unlock sustainable growth for your business.​
Experience
Product Marketing and Strategy:
Consulting and Fractional Services
We partner with founders and leadership teams to drive sustainable growth through clear strategy, differentiated messaging, winning go-to-market plans, and effective sales enablement.
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We customize each engagement for your specific needs. Below are some examples of how we help innovators achieve market leadership and accelerate business growth.
Testimonials
"Michael has been instrumental as a strategic thought partner and go-to-market expert. From customer discovery and partner strategy to messaging and fundraising, he has helped me define and execute our growth plan. He moves seamlessly between strategy and execution, identifying opportunities we had not even seen, and his value to Inarix has been immense."
Pierre Chapelle - Founder & CEO (Inarix)
"Michael was an indispensable partner to me – leading the complete go-to-market readiness and launch of Tenable’s new platform, maturing the product marketing function, and contributing to our category design. He was masterful at messaging, sales enablement, competitive intelligence, and pricing – driving our differentiation and growth in a meaningful way."
Dave Cole - Founder & CEO (Open Raven), CPO (Tenable, CrowdStrike)
"When you think about product marketing best practices, think no further than Michael Applebaum. From thinking through a strategic portfolio approach to tactical execution on messaging and enablement, Michael can improve your go-to-market approach with the tools, tactics and strategies to impact pipeline, revenue, win rates and pipeline velocity."
Bernd Leger - CMO (Cornerstone OnDemand, Mimecast, Nexthink)
"I have always been impressed by Michael's incredibly high bar for quality. He is able to instantly get to the heart of issues and establish insightful frameworks for addressing them."
Ryan Palacheck - VP of Product / Delivery / Pre-Sales (Kaluza, Oracle, Opower)
"Michael is a strategic thinker and planner, and an excellent executer and I love that combination. He has a strong track record in business planning and market development, and he loves to roll up his sleeves and lead by example. His calm demeanor and willingness to ask intelligent, as well as difficult, questions are excellent qualities for a business leader."
Tom Turner - CEO (BitSight), CMO (IBM Security, Q1 Labs)
"I've been lucky to work closely with Michael at 2 companies and have seen how his focus and collaboration drive incredible results in new markets. He's one of the clearest thinkers and communicators I know, and his ability to engage customers and execute rapidly is exactly what any startup or scaleup needs."
Claudia Hoeffner - VP of Marketing (Skillsoft, Indigo Ag, Nexthink)