Founder's Guide to B2B Product Marketing

Achieving product-market fit and scaling a startup is an unpredictable journey with many paths to success.

 

At the heart of any successful path is a discipline that helps unlock market insight, formulate winning strategies, and achieve superior GTM outcomes – product marketing.

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As featured by Stage 2 Capital, this guide shares hard-won learnings from 20 years of B2B marketing experience.  Whether you're a founder, executive, marketer, or just want to level up your marketing knowledge, this guide will help you accelerate your market learning, build winning GTM strategies, and grow your business faster.

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With real-world insights from market leaders like Indigo Ag, Tenable, Opower, and Q1 Labs, you will gain:

• Practical guidance: What to ask, know, and do to drive results

• Pro tips: Approaches proven in successful startups

• Stage-specific recommendations: How to scale product marketing at each phase of growth

• Ready-to-use templates: So you can raise your game and move faster